Youth Fashion & Lifestyle Trends In India

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties. India Inc. is no doubt becoming younger with 60% of its population under the age of 30 and further depicting a downward trend (where-as most of the developed countries are becoming aged and the work force with creative green mind will be in high demand). About six out of ten household in India have a liberalization children (born and have grown up in the period of liberalization of Indian economy) who acts as a change agent in that household. With the first ever non-socialistic generation's thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the Gen Y. Due to these reasons, India is marked as the most prospective destination for the retail investment in the A. T. Kearney's Global Retail Opportunity Report, 2007.