Deep purple is the colour, say fashion gods

The elite wore it. The pope has always loved it. Now the models are sporting it. Go for purple, say the fashion gods Call it amethyst, plum or violet. Purple by any other name will be just as hot. Rich jewel hues are the rage for Fall/Winter 2012, with the biggest international brands exploiting the shade, signalling a comeback of '80s fashion. "From the satiny rich silhouette of Armani Prive to power-hungry retro prints of Prada, purple has suddenly gone from being one of many elegant cocktail colours to the colour of collections," says Latha Sunadh, stylist and editor of a fashion portal. It's hard to miss, really. Prada's Fall 2012 campaign features models carrying purple bags, lounging in a plush violet upholstered room. British designing star Christopher Kane professed his love for purple with a dazzling leather-trimmed flocked tulle dress, and a pencil skirt to match. House of Holland even propelled the shade into the next season with its Resortwear 2013 collection, featuring a spunky purple and white pinstripe jumpsuit. Back home, the just-concluded Fashion Week saw Shradha Murarka of Vizyon team a purple panel cutout bodice with a laser-cut rexine black tulip skirt.